To the Editor: Re “Ad Rules Stall, Keeping Cereal a Cartoon Staple” (front page, July 24): Once again, the foodindustry objects to tougher advertising standards. It claims its own voluntary guidelines are sufficient to protect public health, even though...
Digital videoadvertisingnetwork unveils first campaign available on four screens; Smartclip North America targets multi-screen platform rollout in late 2010...
Kia Motors Promotes All-New 2011 Sorento CUV with Animated Ads in 45 Digital Magazines - New magazine technology optimizes reading experience for digital format - Kia Sorento digital magazine advertisements will run in March and April 2010 issues...
By KENNETH ROMAN In the nascent days of advertising, in the first half of the 20th century, no one was more successful—or more influential—than Albert Lasker. Under his energetic leadership, the Lord & Thomas agency promoted new habits as well as new...
While AgencySpy has been more than glad to provide our POV on the ins and outs of the ad world over the years, we figured that every once in a while it's good to leave the insight to the professionals. As promised, we will be slowly rolling out more op-eds from agency...